Please note that this post is for a position based full time at our Newcastle upon Tyne office and that applicants must be able to travel to the office on a daily basis.
Job Description
Department: Marketing Department
Post Title: Digital Marketing Specialist
Reports to: Marketing Manager
Salary: Negotiable depending on experience and qualifications – please state salary expectation when applying
The Company:
Lowes Financial Management Limited are one of the longest standing and most respected Independent Financial Advisers in the UK and have been forging successful long-term relationships with clients for 50 years. Our long history in providing expert financial planning and investment management has seen the firm grow to the extent that we now manage close to £1bn of assets.
Due to continued expansion, we have an opportunity to welcome our next long-term colleague to our Marketing team to help develop and maintain the digital marketing of the department.
Previous digital marketing experience of working within Professional Services is desirable but training will be provided.
Specific tasks and attributes include:
N.B. This list is not exhaustive and is to be used as a guide to the main duties and responsibilities of the post-holder and is subject to change in accordance with the needs of the business.
Managing analytics to provide in-depth analysis of website and channel performance through analysis of traffic, conversions, and ROI to make recommendations and implement strategies for improvement.
- Ensure all website content is fully SEO optimised and content is managed.
- Help design and implement online campaigns to generate new traffic to multiple financial comparison websites.
- Create landing pages using Content Management Systems such as Wordpress and Umbraco.
- Coordinate the development of the Lowes Group websites by providing design and functionality ideas to have a cohesive message in line with the Lowes Group multiple brand.
- Design and create ad hoc emails campaigns for B2C and B2B websites. Monitor and analyse the effectiveness of such campaigns through analytical tools.
- Implement lead generation digital marketing campaigns to drive engagement to company’s multiple brands.
- Help facilitate the social media strategy for the business through Facebook, Linkedin and Twitter communication channels.
- Liaise with third party agencies to create and monitor all PPC campaigns for the business. Suggest amendments where necessary including keyword and phrase research.
- Work and maintain relationships with 3rd party agencies and contractors to implement digital marketing campaigns.
- Creation of all link building for all company websites.
- Creation and maintaining of digital content such as videos to use in relevant digital marketing campaigns.
- Conduct the necessary MI Reporting activities/research to monitor the effectiveness of campaigns and activities and return on investment.
- Experience of using Adobe Photoshop and Illustrator.
- Knowledge of css/html and responsive design would be desirable.
- Any other duties as may reasonably be required.
To apply send CV with accompanying cover email stating salary expectation to Vacancy@Lowes.co.uk. Preference will be given to applicants who follow this instruction.
Please note that this post is for a position based full time at our Newcastle upon Tyne office and that applicants must be able to travel to the office on a daily basis.
Closing date for applications is 19 March. Shortlisted candidates will be notified shortly thereafter. If you do not receive notification by 23 March your application has been unsuccessful.